INDIA'S LEADING DIGITAL
ENTERTAINMENT COMPANY
OUR Mission
‘Stories of India, for India, by India’ - NEWJ tells you the stories that matter to Bharat.
74

Total Digital Assets
13

Languages
100K+

Stories Created
28

Platforms Partnered
30B+

Total Views
40M+

Total Audience
LANGUAGE CHANNELS
GENRE CHANNELS
CHANNEL STRENGTH
20
Channels
16
Channels
11
Channels
9
Channels
13
Channels
13
Channels
Strategic Planning
& Ideation
  • WE plan for YOUR brand
  • ONE great idea, MANY different possibilities
  • Let us help you build your brand
Creative
& Services
  • Welcome to CREATICITY
  • The most visually-appealing creatives
  • The most engaging captions to hook your audience
Execution
  • We bring your ideas to life
  • Brand films, corporate videos, editorial content
  • You name it, and we shall serve
Marketing &
Promotions
  • The eyes of the world on your campaign
  • Content Marketing, Performance Marketing
  • Digital and offline PR
Measuring
  • Know better, do better
  • The performance of your campaign measured to the T
  • KPIs measured: reach, impressions, views, clicks, leads
BRAND ASSOCIATION
PRODUCTION

DISTRIBUTION

PRODUCTION +
DISTRIBUTION

STRATEGIC PARTNERSHIPS

CASE STUDY: DVCs

Khelraja asked for a lifestyle led multi-media campaign to promote brand awareness!

NEWJ produced an appealing brand film highlighting 3 different occasion - Cricket Tournaments, Football Tournaments, New Years. With the use of its wide network reach, NEWJ utilised its vernacular pages (English, Gujarati, Hindi, Marathi, Telugu and Filmy) to create traffic and redirect consumer to the app’s landing page.

81 M+

Total Impression
70 M+

Total Reach
34 M+

Total Views
6

Total Pages

Zypp asked us to deliver an exciting campaign for their new electric scooter!

NEWJ helped Zypp by creating an engaging and interesting Digital Video Commercial (DVC) wherein the creative team at NEWJ highlighted the use case of the electric scooter through various instances and using heavy graphics to make people understand the daily savings that vehicle offers.

NCDEX asked us to create awareness about various commodity trading avenues!

NEWJ helped NCDEX with a series of DVCs highlighting various avenues of commodity trading. NEWJ created 6 highly engaging & information driven videos which directly caters to NCDEX’s target audience and further helping them understand in depth about commodity trading.

3 M

Total Reach
2 M

Total Views
6

Total Content Pieces

JIO asked us to spread the word of a new Digital India to the masses!

A film produced by NEWJ to showcase how fast and strong is the connectivity of JIO across India. The film was shot in Akodara, where a city boy visits for the first time and finds himself in a tough spot due to bad mobile connectivity. It’s only a matter of seconds when he realises that people around him are enjoying 4G connectivity, paying chai w

LITT asked us to present their range of new multi-purpose mixers in a jazzy new vibe

NEWJ created DVC series showcasing the multi-purpose use of their cocktail range for different scenarios like house-party, office party, clubs, etc. Along with DVC, NEWJ also shot a product video highlighting the unique flavours of the mixers.

CASE STUDY: THUMBSTOPPERS

PLAYERZPOT wanted their audiences to feel the Nostalgia to get them to use the app…

With the USP of NEWJ’s audience, we helped Playerzpot create relevant movie spoof thumbstopper videos while subtly integrating the gameplay of playerzpot games and redirecting the targeted audience to their website to drive conversions.

4 M

Total Reach
2 M

Total Views
12

Total Posts
236 K

Total Engagement

StyleBuddy asked us to create a trendy video campaign to boost their expert personal styling services

NEWJ created 3 quirky thumbstoppers for Stylebuddy highlighting the expert services of grooming consultants provided by the brand for different individuals & different styles. NEWJ further amplified these videos on Facebook to achieve the targeted views and redirect the audience to their platform.

4 M

Total Reach
2 M+

Total Views
3

Total Posts
9 K+

Total Clicks

Khelraja asked us to create engaging content for their communication led campaign

NEWJ helped Khelraja create multiple thumb stopper videos to drive their brand communication & subtly integrating the gameplay of the application. NEWJ further utilized its NEWJ Filmy page to amplify the videos and further redirected the relevant audience from the page to Khelraja’s website.

6 M

Total Reach
4 M

Total Views
3

Total Posts
23 K

Total Clicks

HipHop asked us to make people start taking care of their skin with their personal care products

NEWJ developed 3 unique and engaging thumb stopper videos promoting the USP of the brand thereby highlighting the usage of personal care products. NEWJ also published the videos on the NEWJ Filmy page to gauge product awareness.

CASE STUDY: CONTENT CAMPAIGNS

Aayu asked us to document the problems regarding sustainability and lack of authenticity in e-pharma industry

NEWJ created 5 engaging and informative documentaries investigating the rise in duplicate medicine marketing that helped to promote the need for local chemist market and authentic medication.

61 M+

Total Impression
25 M+

Total Views
100 +

Total Posts
4

Total Formats

Hawkins wanted to reach out to every household in India

NEWJ created 100 different food recipe videos using the Hawkins cooker. These content based videos showcased easy to use feature of the cooker and how quickly the food is cooked/heated.

CASE STUDY: EDITORIAL AMPLIFICATION

CRED asked us to go the distance with Neeraj Chopra

NEWJ helped with content creation and amplification for CRED on all channels of NEWJ on Facebook & Instagram. 11 unique editorial stories about the Neeraj Chopra Ad and Leaderboard prizes went live on the multilingual NEWJ channels to promote and get the guaranteed views for the activity.

9 M

Total Reach
2 M

Total Views
17

Total Posts
2 M

Total Engagement

Mumbai Indians asked us to be a part of their #OneFamily

NEWJ helped Mumbai Indians power their digital campaign during the IPL by utilizing the NEWJ Marathi page. NEWJ created extremely interesting & engaging content in multiple formats and promoted the same on 5 different platforms to maximize the targeted viewership, keeping the fan base engaged throughout the season using various video formats rangi

34 M+

Total Reach
12 M+

Total Views
140

Total Posts
473 K

Total Engagement

Augmont wanted to hype their limited edition gold coin on the occasion of 75th Independence Day

NEWJ utilized its editorial strength and created some really exciting & engaging videos promoting the product & brand to further boost the reach & visibility through NEWJ Garv page.

6 M

Total Impression
2 M

Total Views
5

Total Posts
52 K

Total Engagement

Kyyba wanted to popularize its movie Marksman among the masses of India

Utilizing the strength of NEWJ’s regional foothold, we drove audience attention and created a hype for the upcoming movie Marksman’s release in the target audience market, by proving a sneak peek of the movie with some gripping and intense scenarios from the movie. NEWJ also projected the journey of Kyyba Films and its founder, Mr Tel K Ganesan &

16 M

Total Reach
5 M

Total Views
10

Total Posts
38 K

Total Engagement

Ram Bandhu asked for a masaledar redirection Diwali distribution campaign to spread awareness & lead generation

NEWJ created buzz around the Ram Bandhu Diwali campaign by distributing their content and spreading awareness through the video on our regional distribution network and hitting the right target audience of the brand utilising the NEWJ Marathi page. NEWJ also helped creating a brand recall with an additional feature profile video of the brand along

989 K+

Total Impression
777 K+

Total Reach
306 K+

Total Views
2

Total Posts
CASE STUDY: WHITE LABEL PRODUCTION

Luxor Parker asked for a solution oriented campaign to highlight their new Antimicrobial product cover feature

NEWJ helped Luxor Parkar to overcome their problem statement by showcasing the use cases of the product through 3 interesting and engaging DVCs highlighting the Antimicrobial cover of the product that kills bacteria by enhancing the visual appeal of the videos with top quality post-production.

Boat and India Film Project asked us to bring new musicians to the mainstream audiences

Currently the best audio company in India, and the Asia’s largest Film and music making Challenge, came together to find some great talent in India. They found them too. They needed someone to help bring these musicians to bigger audiences through music videos. It’s very predictable from here. We made them two music videos in two days!

TrulyMadly asked us to highlight dating in this generation with a twist

An extremely customised sketch highlighting a social cause of workplace harassment in India directed towards females. A 5 Minute sketch with an integration of the TrulyMadly application within the video along with a cast that is relatable to the specific TG of the company

CASE STUDY: CORPORATE FILMS

JK Lakshmi asked their customers to go Green

JK Lakshmi cement focusing on their motto of “India ab sock karo buland” wanted to highlight the importance of reducing carbon footprints by amplifying the importance of green logistics. NEWJ created a corporate video for them showcasing their flagship LNG trucks alongside highlighting their CSR initiative.

ISA taps into NEWJ's expertise to shine light on solar panels.

NEWJ covered multiple locations across India like Bangalore, Rajasthan , etc where ISA has installed its solar panels alongside highlighting its tremendous potential.

Greenline wanted to showcase their contribution to reducing carbon footprint.

NEWJ created an introductory video about Greenline, a logistic co. that uses LNG trucks to reduce harmful carbon emissions. Along with this NEWJ is also helping to create an impactful presence on social media for Greenline.

Blue Energy Motors asked for an eco-friendly promotional campaign

NEWJ covered the journey of Blue Energy Motors highlighting the low-carbon emission LNG trucks and its plants across different locations and improving its presence on social media.

CASE STUDY: VIRTUAL EVENTS

EDELWEISS asked us to imprint their heart initiative of the map of India

NEWJ joined hands with Edelweiss Tokio Life Insurance’s organ donation campaign conducted in partnership with NGO MOHAN Foundation. The #ZindagiExpress began from Hyderabad where NEWJ spread the awareness to its audience by going live on its facebook page NEWJ Plus.For the rest of the 6 cities, NEWJ covered the whole event and provided shoot based

15 L+

Total Views
1

Total Pages
7

Total Videos
1

Total Platforms

Divine Solitaire asked to create hype and showcase their product launch event through LIVE STREAMING

NEWJ helped Divine Solitaire by streaming a live video of their product launch conducted in Pune. NEWJ also created editorial content and brand story video promoting the brand further to boost its reach and visibility around Pune and neighbouring areas through our NEWJ Marathi platform.

When the whole world was locked down!. Harley Davidson asked us to bring together the biking community, virtually.

A marketing campaign targeted to engage with bike enthusiasts across the country. 45 special coverages over a period of 3 days. 2+ hrs of content including testimonials, static posts & the LIVE video. NEWJ videos gained 40X more views as compared to Harley-Davidson. 5X times increase in concurrent viewers making the Rally & the bike launch a su

3 M

Total Reach
2 M+

Total Views
44

Total Posts
27 K

Total Engagement

IKFF asked for a magical marketing campaign!

A marketing campaign targeted to engage parents in the age bracket of 35-50 and their children across the country. Special coverage for the festival over a period of 10 days. 72 hrs of content including testimonials, static posts, LIVE video and IG stories. NEWJ over delivered the promised deliverables by successfully garnering a cumulative reach o

360 K

Total Reach
120 K

Total Views
1 K

Total Engagement
17

Total Videos
CASE STUDY: RE-PURPOSED CONTENT

Shemaroo asked us to make India Laugh

NEWJ helped Shemaroo with Repackaging the existing content on the Brand platform for increased traction. Generating engaging and relatable meme content to establish brand as the preferred content destination among TG for humorous content around bollywood.

3 K+

Total Videos
100 +

Total Movies
10 +

Total Genres
25 K+

Avg Views Per Video
CASE STUDY: 2D/3D ANIMATIONS

Jio Cinema asked for FIFA 2022 Content

NEWJ produced 15 unique player- profile animated videos that helped to drive awareness and player sentiment among the audience and promote the ongoing FIFA men’s world cup.

Krystelis wanted an easy to understand catheterization process

NEWJ created a white label content for Krystelis simplifying the process of urinal catheterization for both male and female through a 2D animated video and a step by step process.

CASE STUDY: WEB SERIES

Cherise asked us to make an engaging web series

An extremely customised and highly engaging concept of a web series highlighting the tonality of the brand. An 8 episode series with an integration of the Tapri Vending machine within the episodes along with ideas that are relatable to the specific TG of the company.

511 K

Total Impression
136 K

Total Reach
121 K

Total Views
1

Total Pages
CASE STUDY: INFLUENCER CAMPAIGNS

Mastree asked for a renowned personality to express the emotion of the brand

NEWJ helped Mastree in tackling their problem statement by shooting a DVC with the brand ambassador of the company Kalki Koechin. Created by our very own in-house studio team and in line with the tonality of the brand’s image.

Divine Solitaire asked for A Popular Face for The Brand Positioning

NEWJ used its influencer network and collaborated with “Roshni Wadhwani” to provide the brand a wide reach of correct audience in Indore. The story narrated around a bride buying diamonds with her sister showcasing some of the fine solitaries for her wedding giving the video a sentimental touch.

Cashify asked for an engaging content to drive their exchange programme

NEWJ used their influencer network and created a unique storyline. A man about to finish typing a text message to his girlfriend experiences a momentary loss of consciousness in a slightly elongated ‘blink’ and opens his eyes to find himself sitting in the living room of a deva in swarg lok. As he negotiates his way back to the human world, the Dev

CASE STUDY: PERFORMANCE MARKETING

Dealshare wanted to increase traction to their website

NEWJ created awareness by driving traffic to Dealshare leveraging its strong regional reach and directly reaching out to the end customers with state wise targeted marketing ensuring maximum awareness for their ‘Dealshare promotional offer’ By using our most relevant pages with the right set of audiences, NEWJ over delivered the said deliverables

505 K

Total Impression
3

Total Pages
8 K

Total Clicks
2 %

Avg CTR

Fortune Trade asked for B2B lead generation for their TG

NEWJ helped in creating awareness and generating leads for Fortune Trade to promote the barter services provided by them to do business with various industries. NEWJ provided 400 quality leads to Fortune Trade targeting their relevant TG through NEWJ’s extensive network.

32 K+

Total Impression
3

Total Pages
1

Total Platforms
400

Total Leads

Namma Homeopathy wanted to reach out to it’s TG regarding their different health issues

NEWJ helped in creating awareness and generating leads for Namma Homeopathy to promote wellness services provided by them to people facing various health issues. NEWJ provided 858 quality leads to Namma Homeopathy targeting the relevant TG through NEWJ’s extensive network.

2 M+

Total Impression
2

Total Pages
1

Total Platforms
858

Total Leads

Reliance Foundation asked us to wide spread the word about their scholarships

NEWJ created awareness by producing and amplifying editorially driven content across NEWJ network in 13 languages, in the form of explainer videos for the process of applying for the scholarship and a FAQs listicle with the aim of redirecting users to the final landing page.

30

Total Posts
2

Total Formats
2

Total Platforms
13

Total Language
CASE STUDY: SOCIAL MEDIA MANAGEMENT

Greenline asked us to grow their presence on social media platforms

With the help of its in-house experts, NEWJ is providing Greenline with a wide array of services under social media management which includes page management on various platforms, monthly reports, paid campaigns, ORM, keyword management and much more for a period of 6 months

MEDIA PARTNERSHIPS
STARRING:
LIAM NEESON
STARRING:
ABHISHEK BACHCHAN AND SAIYAMI KHER
STARRING:
RAJKUMAR RAO AND BHUMI PEDNEKAR
STARRING:
NAWAZUDDIN SIDDIQUI AND BHUMI PEDNEKAR
STARRING:
SAMI CAVESTANI AND HENRY FULTON
STARRING:
RANBIR KAPOOR AND RASHMIKA MANDANA
STARRING:
ALIZEH AGNIHOTRI, JUHI BABBAR AND PRASANNA BISHT
STARRING:
KHUSHALII KUMAR, MILIND SOMAN AND EHAN BHAT
STARRING:
VIKRANT MASSEY, MEDHA SHANKAR
STARRING:
VIDYUT JAMMWAL, NORA FATEHI, AMY JACKSON AND ARJUN RAMPAL
STARRING:
RAJVEER DEOL, PALOMA THAKERIA
STARRING:
HRITHIK ROSHAN, DEEPIKA PADUKONE
STARRING:
TIGER SHROFF, KIRTHI SANON, AMITABH BACCHAN
STARRING:
MANOJ BAJPAYEE, SMITA TAMBE, RAJSHRI DESHPANDE
THE TEAM
AWARDS & RECOGNITION
WORK WITH US