The Story

Harley-Davidson India was looking for ideas to promote the Eastern H.O.G. Rally which was held virtually owing to the COVID restrictions. With its strong digital footprint, NEWJ ensured maximum visibility for the H.O.G. Rally which garnered viewership of an audience size of millions.

The campaign was held on 27 June 2020

campaign Highlights

The Digital Handshake between NEWJ & Harley-Davidson was successful in engaging with a large number of Harley-Davidson owners & biking enthusiasts across the globe. Harley-Davidson also successfully launched the Low Rider-S & the brand new 2020 Fatboy, thus continuing the streak of offering the most experiential and innovative events to its riders. NEWJ through this virtual rally celebrated the shared passion for freedom, adventure & the love for wheels and were further joined by millions of its audience.

Results

;