The Story

NEWJ partnered up with Luxor Parkour to promote the merits of the pen Luxor Cion that highlights its Anti Micro bacterial covering. This provides a sense of assurance among the audience through its enticing high quality post-production.

The campaign was held on 13 August 2021

Problem Statement

To create awareness about Luxor Cion, highlighting its Anti-Microbial covering to the relevant audience.

Strategy & Solution

NEWJ helped Luxor Parkour with the production of multiple well- ideated and appealing videos that deliver the importance of its Anti-microbial covering further engaging the audience to prefer the product ensuring safety through its well-notched post-production.


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