The Story

NEWJ partnered up with Playerzpot in order to cultivate a sense of nostalgia among people in the heartland of India. The main idea was to drive redirection to their website by engaging the audience to their gameplay.

The campaign was held on 13 May 2022

Problem Statement

Playerzpot reached out with an intention to drive redirection to its website among its target audience residing in the heartland of India.

Strategy & Solution

NEWJ curated unique movie-spoof themed thumb stopper videos that establishes a sense of nostalgia. Furthermore, NEWJ also subtly integrated the gameplay to implicate conversions on their website.


New Emerging World Of Journalism Limited
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