The Story

Aayu and NEWJ coolaborated to increase engagement towards local chemist market and importance of authentic medicine consumption

The campaign was held on 23 August 2022

Problem Statement

Aayu wanted to promote its brand and the need for authentic medication with a purpose of driving attention towards local chemist market

Strategy & Solution

NEWJ created multiple well concptualized and informative documentaries. These documentaries were further amplified with shoulder content consisting of editorial, Vox-pop and graphic videos to enhance engagement towards lcal chemist market increasing brand sentiment.


New Emerging World Of Journalism Limited
Navbharat Estates, Zakaria Bunder Road, Sewri West, Mumbai, Maharashtra 400015