The Story

NEWJ and 'CRED' joined hands to promote its 'Scan and Pay' feature that enables easy transactions and also benefits with rewards for every transaction done.

The campaign was held on 23 October 2022

Problem Statement

CRED' approached NEWJ with the intention to create awareness on its 'Scan and Pay' feature and its rewarding transaction process.

Strategy & Solution

NEWJ ideated an editorial plan for Haryana Steelers for bringing awareness about women security by promoting helpline numbers. NEWJ used two of its pages - 'NEWJ Garv' and 'NEWJ Plus' - to cater to its Haryana-based audience whilst creating Pan India awareness about the campaign initiative taken by Haryana Steelers.


New Emerging World Of Journalism Limited
Navbharat Estates, Zakaria Bunder Road, Sewri West, Mumbai, Maharashtra 400015