The Story

With the intention of brand awareness, NEWJ joined hands with IFFCO to educate its target audience about the benefits of using nano urea.

The campaign was held on 20 December 2022

Problem Statement

IFFCO approached NEWJ to create awareness about the brand and usage of nano urea among its customers.

Strategy & Solution

NEWJ ideated content in multiple languages that drew attention to the brand and highlighted the benefits of nano urea. Moreover, NEWJ used its massive network reach to distribute such content across its platforms.


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