The Story

In October 2022, NEWJ partnered with 'HipHop' to spread awarness about HipHop's products and the importance of the personal care brand.

The campaign was held on 27 September 2022

Problem Statement

'HipHop' wanted to promote its brand and usage of personal care products.'

Strategy & Solution

NEWJ came up with a solution of three appealing and engaging thumbstopper videos. In these videos, NEWJ highlighted various uses of its product and promoted the personal care brand.


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