The Story

In January 2021, Reliance Digital Retail Ltd. wished to promote “The AjioMania” Sale. NEWJ proposed to promote “The AjioMania” Sale campaign on its different channels and create awareness through maximizing impressions.

The campaign was held on 22 February 2021

Problem Statement

With just 2 days for the Republic Day, NEWJ had to amplify the reach of the campaign to such an extent that they reach to the relevant audience with a target of 2M IMPRESSIONS.

Strategy & Solution

Leveraging our network strength on social media, NEW) composed a marketing strategy picking the perfect platform and pages with the most relevant audiences in regards to the problem statement at hand. 3 most suitable pages of NEW!'s Facebook & Instagram handles were selected and utilized to amplify the message.


New Emerging World Of Journalism Limited
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