The Story

NEWJ collaborated with 'Divine Solitaires' twice in 2022 after a successful promotion of live events during the 1st campaign held in Pune. NEWJ partnered up again and used its influencer network to promote the jewellery brand.

The campaign was held on 22 December 2022

Problem Statement

'Divine Solitaire' approached NEWJ with the intention of promoting its jewellery brand in Pune and Indore over the period of time.

Strategy & Solution

NEWJ used its influencer marketing network and partnered with Roshni Wadhwani that helped 'Divine Solitaires' garner wider audience based in Indore. The campaign helped promote the jewellery brand and reach its target audience.


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