The Story

During Diwali 2022, ‘Ram Bandhu’ collaborated with NEWJ with the intention to promote the brand among its relevant regional audience by increasing brand recall.

The campaign was held on 20 November 2021

Problem Statement

To increase brand awareness by reaching out to relevant audiences through our NEWJ Marathi page network.

Strategy & Solution

NEWJ created a buzz around Diwali by producing an exceptional DVC that was further promoted using NEWJ Marathi network focusing specifically on Marathi speaking- audience. A brand recall was also initiated through a profile-specific video that helped to connect directly with the viewers.


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