The Story

‘Saptham’ is a Bengaluru-based FMCG company which manufactures and retails natural edible and essential oils. Their goal was to increase awareness for the brand and educate customers about how their products are manufactured from scratch and the processes that the company follows keeping quality as the first priority.

The campaign was held on 20 February 2021

Problem Statement

To educate customers on the entire manufacturing process of the products and establish brand awareness.

Strategy & Solution

With a strong foothold in the Kannada market, NEWJ curated the content provided by ‘Saptham’ and represented the company’s values through the video. NEWJ also helped the brand create an appealing brand film which helped build trust about the manufacturing process.

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