The Story

On the occasion of India’s 75th Independence Day, ‘Augmont’ aligned with NEWJ to launch its limited edition gold coin with further amplification through Shailesh Lodha's poetry video.

The campaign was held on 20 August 2022

Problem Statement

‘Augmont’ approached NEWJ with the intention to elevate product awareness through the launch of its limited-edition gold coin for India’s 75th Independence Day.

Strategy & Solution

With a belt of editorial production and distribution avenues, NEWJ ideated enticing videos to promote the product and further boosted its reach and visibility on ‘NEWJ Garv’.


New Emerging World Of Journalism Limited
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