The Story

NEWJ partnered with GoPro to promote their newly launched GoPro HERO9 through the "Gopro Firsts" campaign. The target was to amplify the campaign to reach 1M impressions. Check to know how we achieved it!

The campaign was held on 20 February 2021

Problem Statement

Go Pro wanted to showcase the beautiful journey of a person's life by capturing the memories of all their "Firsts" at every stage of life through a Go Pro. NEWJ was required to create a digital video commercial and also amplify the reach of the campaign to a relevant audience with a target of 1M impressions.

Strategy & Solution

Using our in-house production capabilities, NEW) planned, shot, and produced a video for Go Pro based on their brief and chose suitable platforms targeting relevant audiences to achieve the campaign goals. The video was published on EnglishNEW) and NEWJPlus through Facebook, Instagram, and YouTube to reach the maximum target audience.

Results

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