The Story

Cherise Tapri associated with NEWJ to promote their Cherise Tapri vending machine with the intention of boosting awareness among its corporate audience thereby helping to establish its premises as a perfect replacement for home-made tea and beverages.

The campaign was held on 21 September 2021

Problem Statement

To launch Cherise Tapri vending machine as a perfect alterantive to home-made tea and beverages among corporate audience

Strategy & Solution

NEWJ produced a unique set of web series for Cherise Tapri to display the benefits of the Cherise Tapri vending machine that serves as a perfect replacement of home-made beverages ensuring prominence among the corporate audience. NEWJ also curated a themed set of recipes using Cherise Tapri products to amplify the brand.


New Emerging World Of Journalism Limited
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