The Story

In October 2022, Khel Raja partnered up with NEWJ in order to establish its brand relevance. The intention was to subtly integrate the game play of the application converting redirections to the Khel Raja website.

The campaign was held on 13 October 2022

Problem Statement

To increase brand awareness and instigate redirections through subtle integration of game play on Khel Raja website.

Strategy & Solution

NEWJ came up with the idea of generating maximum brand awareness through multiple appealing thumb stopper videos that focused on subtle integration of the gameplay. NEWJ used its NEWJ Filmy page for distribution by drawing attention toward the appropriate target audience further helping to redirect the audience to the Khel Raja website.


New Emerging World Of Journalism Limited
Navbharat Estates, Zakaria Bunder Road, Sewri West, Mumbai, Maharashtra 400015