The Story

Cred, a credit card management platform collaborated with NEWJ to amplify the advertisement featuring Neeraj Chopra whilst focusing on its leaderboard scores in return for using CRED coins.

The campaign was held on 14 September 2021

Problem Statement

CRED's main motive was to integrate the usage of CRED coins and encourage information about it in Pan India through relevant distribution.

Strategy & Solution

NEWJ produced multiple editorial content videos amplifying the advertisement featuring Neeraj Chopra. These advertisements were posted on all channels across NEWJ Facebook and Instagram channels. NEWJ also featured the leaderboard prices live on all multilingual NEWJ pages promoting the benefits of CRED coins.


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